What is tissue marketing?
Tissue marketing is a low-cost advertising strategy where businesses print ads on small packs of tissues and distribute them for free on the street, in stores, or at events. It originated in Japan in the 1960s and generates about $750 million in annual sales. Due to the small size of the packs, they are easily distributed in high-traffic areas, making it an effective way to reach a large audience. This makes it an attractive option for startups and small businesses with limited marketing budgets to reach a wide audience without incurring significant expenses.
Why tissue marketing has become so popular?
The reason for the popularity of tissue marketing is straightforward: people need tissues outside their homes or workplaces, especially in hot and humid countries like Malaysia and Singapore. Tissue is helpful in dealing with sweat and humidity. However, the success of tissue-pack marketing is not solely due to practicality. The cost of printing on tissue packs is relatively low compared to other forms of offline advertisements. As a result, businesses can achieve significant results with cost-effective and highly effective marketing solutions.
Tissue marketing is not only popular due to its low cost but also its affordability compared to other offline advertising methods. This means that businesses can have a significant impact on society by using cost-effective and highly effective solutions.
In contrast to other less expensive promotional strategies like flyer distribution, tissue printing, and tissue marketing have several advantages. They are similar to flyers but with the added benefit of being beneficial to the receiver. Additionally, tissue printing is easy to manufacture and can create tens of thousands of tissue packs in a short amount of time. This allows businesses to reach a large audience quickly and with a higher exposure rate.
Why Tissue Marketing Is Best For Your Restaurant
Customizability: Restaurants can customize the tissue packs with their own branding, logo, and messaging. This can help to create a cohesive brand image and increase brand recognition.
Cost-Effective: Tissue-pack marketing is a low-cost marketing technique that can be used by businesses of all sizes. Restaurants can print their advertisements on tissue packs and distribute them to customers without incurring significant expenses.
Reach: Tissue is often distributed in high-traffic areas, making them an effective way to reach a large audience. Restaurants can distribute their tissue packs in their own establishment or in other areas where potential customers may be, such as at events or festivals.
Practicality: Tissue is a practical item that people can use every day, making them an effective way to promote a restaurant. By distributing something that people can use and appreciate, restaurants can create positive associations with their brands and increase customer loyalty.
High Withholding Rate: Compared to flyers or pamphlets, tissue has a higher retention rate, which means that your message is more likely to be read and remembered.
Simple to manufacture: Tissue can be produced and delivered quickly, with a turnaround time of just 2-3 weeks for printing and delivery of 10,000 packs. This makes it easy to integrate them into your marketing campaigns without much delay.
Bring your customers from offline to online: The code printed on the tissue packages can be an online marketing portal. The code directs to your online page, for example, the promotional page provided by OrderPin with order entry, social media, google review entry and etc..
Brand Enhancement: Studies have shown that more than 95% of customers will notice the content printed on tissue packages, and 38% of customers have an impression of the information on it.
How to implement tissue marketing for your restaurant?
The key to starting tissue marketing is to find a reputable supplier that can print and deliver your tissue packs. OrderPin provides a brand-new Customized Digital Tissue Marketing Solution, combining the customized tissue and online marketing concept together, allowing your customers to get access to your online presence easily. Besides custom tissue service matching your massive tissue needs, OrderPin also offers promotional page configuration and QR code generated features. Printing the code directing to your promotional page or other pages, sounds good, isn't it?
