How can the catering industry quickly operate the food delivery market? With the rise of the lazy economy and the impact of the new crown pneumonia epidemic, consumers’ demand for food delivery platforms is increasing day by day. After the epidemic slows down, convenient and fast meal delivery services have also been deeply rooted in the hearts of diners, and takeaway delivery has become an important catering one of trend. Therefore, restaurant operators may wish to seize the opportunity to quickly check whether their restaurants have potential or limitations in the delivery business according to the following 5 points, and obtain the greatest delivery business opportunities in the new "food" era with the least adjustments.
1. After deducting the costs related to delivery, how to effectively increase the profit?
By providing meal delivery service, the restaurant's total sales will naturally have the opportunity to increase, but the additional cost should not be ignored, including the delivery platform's commission, service fees, additional food packaging, disposable tableware, and napkins, etc., among which the platform's commissions account for the largest proportion which greatly reduces the profit per meal. Therefore, before officially joining the ranks of food delivery, you should first calculate the necessary cost and labour details, and at the same time, communicate with the delivery platform, sign a longer-term membership plan, increase the price of food delivery reasonably, etc. You can also use salad, desserts, and drinks combined into a set meal to increase the richness of the meal and increase profits at the same time.
2. Which delivery platform should I join?
There are many food delivery platform operators in Malaysia, including foodpanda, ShopeeFood, and other large-scale platforms, as well as more community-based private platforms, providing diners with many choices. Restaurants can make comparisons based on the cuts made by delivery platforms, or consider cooperating with more than one platform to increase exposure and attract different customer groups. On the other hand, most food delivery platforms use apps or websites for transactions. Although the interface and operation are not difficult, it is necessary to choose a system that employees can handle better, and provide corresponding training to ensure that they can handle internal use, and take out orders from self-pickup and delivery platforms to avoid confusion or loss. Apart from joining different delivery platforms, starting self-delivery would also be a considerable way to start your delivery business, as it has the advantages of reducing labor costs, increasing reliability, improving efficiency, and so on.OrderPin POS systemcan help run your own food delivery service to maintain and protect your profit margins.
3. Which dishes can be added to the delivery menu?
Not all dishes on the menu are suitable for delivery, and the selection of food delivery options is not necessarily better. Refer to the delivery platform data. Diners prefer dishes with strong taste and texture and overflowing aroma. Stewed dishes are also suitable for delivery but try to separate the sauce from the main food to avoid deterioration of the taste. Restaurants may wish to make adjustments in cooking methods and use ingredients with high stability or easy handling to design delivery menus.
4. Can it cope with the influx of delivery orders at the same time?
In fact, there is a big difference between the dishes for internal use and delivery, especially the cooking method and the requirements for delivery. From the chef to the outside partner who is responsible for the packaging, it is necessary to pay more attention to memorise the operation process. Generally speaking, the delivery person will arrive 10-15 minutes after placing the order. Therefore, it is best to reduce the cooking process of the dishes to 2-3 steps, and the dishes can be served within 10 minutes. Therefore, you can consider making semi-finished products or sauces in advance to shorten the time for serving dishes.
5. How to promote marketing?
The easiest marketing method is to cooperate with food delivery platforms, such as launching exclusive discounted packages, giving desserts and drinks, etc., or, sharing a certain percentage of food delivery costs with the platform to bring limited-time free shipping promotion. Social media platforms such as FB pages or Instagram provide discount codes to attract diners to choose the service of the food delivery platform, and both parties simultaneously increase the exposure rate to achieve a win-win effect.
In addition, many consumers now use Google to search for business information and find out whether the store provides take-out service. Therefore, it is recommended that the store join "Google My Business" and maintain the content regularly to attract more customers.
